stairway to heaven
she's buying a stairway to heaven!
Make: NIKON CORPORATION
Model: NIKON D80
Shutter Speed: 10/600 second
F Number: F/5.0
Focal Length: 50 mm
ISO Speed: 400
Date Picture Taken: Jun 1, 2008, 5:36:26 PM
taken by nihat bostancidOby
b&w in galata!
PictureMake: NIKON CORPORATION
Model: NIKON D80
Shutter Speed: 10/1250 second
F Number: F/4.2Focal Length: 31 mm
ISO Speed: 140
Date Picture Taken: Jun 1, 2008, 5:39:10 PM
Model: nu rin ce
click for all photos in my store!
el sol hacia abajo
Youtube'dan Seçmeler [Pazarlama Reklam İletİşİm Sİnema]
Özellikle Berlitz reklamı çok hoş. Bu güne kadar gördüğüm dil kursu reklamlarından en iyisi diyebilirim. İngilizce bildiğinizi -ya da yetersiz olduğunu kabul etmeniz gerektiğini, gayet etkili bir yolla anlatmış.
Son reklamda ise İstanbul halkının trafik yüzünden bir gün geleceği ruh hali yer alıyor.En son arka planda düşen ev için başka bir araba alınmalı sanki, sizce de öyle değil mi??
Her zaman son ana kadar ürünü gizleyen, ürünün özelliklerini kafamıza değişik yollardan kazıyan ve sonunda "biz buyuz" değil "bütün bunlar bizde var" diyen reklamları sevmişimdir.
Bence evlilikleri uzun sürmez. Aynı yaratıcılıkta bir cevap beklerdim gelin adayından :)
SWOT Analizi (SWOT Analysis) Nedir?
SWOT
+ | Strength (Güçlü Yanlar) | Opportunities (Fırsatlar) | |
- | Weakness (Zayıf Yanlar) | Threats (Tehditler) | |
| Internal (İç Etkenler) | External (Dış Etkenler) |
SWOT Analizi bir kurumun kuvvetli ve zayıf yönleri ile karşılaştığı fırsat ve tehditlerin analizidir. Bu faktörleri belirlerken sorulabilecek sorular şunlardır.
Güçlü Yanlar Kurum olanakları? | Fırsatlar Pazar olanakları? | |
Zayıf Yanlar Alt-yapı eksikleri? | Tehditler Politik sonuçlar? |
Aşağıdaki NIKE firmasının SWOT analizi buna örnektir.
SWOT Analiysis of NIKE, Inc.
Strengths;
- Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage.
- Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move production.
- Nike is a global brand. It is the number one sports brand in the World. Its famous 'Swoosh' is instantly recognisable, and Phil Knight even has it tattooed on his ankle.
Weaknesses;
- The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes.
- The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.
Opportunities;
- Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes.
- There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits.
- The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics.
Threats;
- Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands.
- The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nike's market share.
- As discussed above in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike.
'If you have a body, you are an athlete' - Bill Bowerman said this a couple of decades ago. The guy was right. It defines how he viewed the world, and it defines how Nike pursues its destiny. Ours is a language of sports, a universally understood lexicon of passion and competition.
Senaryoları Yeter Dedikleriniz?
Hani vardır bazen ışık, ses, görüntü vb. öğeler önemli değildir filmde, senaryosu yetmiştir filmi sevmemize...
"The Prestige"..?
"The Prestige"..?
"Eternal Sunshine of the Spotless Mind"..?
"The Butterfly Effect"..?
"Talk to Her"..?
"Fight Club"..?
"The Others"..?
"The Sixth Sense"..?
Ya da "Ölü Ozanlar Derneği", "Billy Eliot", "Saw I-II","Being John Malkovich by Charlie Kaufman","Yeşil Yol","Lost in Translation" gibi filmler beni senaryolarıyla etkileyen filmlerdi.
Bunlar benim listemin başındakiler.
Sizinkiler hangileri..?
Altın Ahududu Ödülleri
En Kötü Film: "Temel İçgüdü 2"
En Kötü Kadın Oyuncu: Sharon Stone ("Temel İçgüdü 2 filmiyle")
En Kötü Erkek Oyuncu: Marlon Wayans, Shwan Wayans ("Küçük Adam/Little Man filmiyle")
En Kötü Yardımcı Kadın Oyuncu: Carmen Electra ("Date Movie" ve "Scary Movie 4" filmleriyle)
En Kötü Yardımcı Erkek Oyuncu: M. Night Shyamalan ("Sudaki Kız"/"Lady in the Water" filmiyle)
En Kötü Yeniden Yapım/ Esinlenme: "Little Man"(1954 yapımı Baby Buggy Banny adlı çizgi filmden esinlendiği için?)
En Kötü Senaryo: " Temel İçgüdü 2"
En Kötü Yönetmen: M. Night Shyamalan ("Sudaki Kız"/"Lady in the Water")
Bence isabetli seçimler yapılmış..?
Kurtlar Vadisi Terör ve Sansür
Her zaman sansüre karşıyım. Fakat ben kişisel düşüncelerin sansürlenmesine karşıyım. Fakat Kurtlar Vadisi Terör'ün vereceği düşünceler bir ulusun düşünceleri olarak algılanacak. Ben Kurtlar Vadisi'ni sadece "Nedir Türkiye'yi bu kadar etkileyen" diyerek seyrettim. Etkilendim mi? Hayır... Fakat yine de sansürlenmesine karşıydım! Taki terör olayına girinceye kadar. Çünkü birilerine "Sen terörsün" derken 2 kere hatta 3,4,5.. kere düşünmek gerekir. Filmde yapılacak bir hata (algı hatası da olabilir) Türkiye'yi geri dönülmesi imkansız, çok zor durumlara düşürebilir.Dün akşam tesadüfen fragmanını izledim: "Terör için yıllardır isim konulmadığını, çocuğun isminin doğduğunda konulması gerektiğini" söylüyor Polat. Evet haklı! Fakat bu ismi dizilerle veremeyiz. Bu ismi verirken hata yapma şasımız yok. İşte bu yüzden yayınlanmamalı Kurtlar Vadisi Terör.
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